Shelia has worked in corporate America and in government on a local, state, and federal level. She is an entrepreneur and a business owner since 2001 and has utilized her education, her professional roles, and her life experiences in the growth and operations of her business and for the betterment of her community.
A communications professional, Shelia is the owner of Cordial Endeavor Communications, a consulting firm that provides public relations, marketing, business development, and other communications-related services to small and large businesses in the Metropolitan area of Atlanta and around the country. Shelia is also a business partner with a health and wellness company that provides day spa services to travelers and employees at Atlanta Hartsfield Jackson International Airport.
During her professional career, Shelia has held a variety of public and private sector positions, including serving as:
- The Assistant Executive Director for the City of Atlanta’s Charter Review Commission
- Communications Consultant to the City of Atlanta Bond Referendum
- Director of the Atlanta Host Committee for the National Conference of Black Mayors (NCBM) Annual Convention
- Vice President of Corporate Affairs and Intergovernmental Relations for an international airport retailer
- District Director for a United States Congressman
- Director of Public Affairs for a County District Attorney’s Office
- Chief Communications Officer for a large Georgia county.
Early in her career, Shelia worked for television and print media outlets in Florida and California. Shelia also spent several years with engineering giant Lockheed Martin working in the internal communications department on the space shuttle program at Kennedy Space Station.
Shelia is a community advocate and had been very active on quality of life issues in South Cobb. One such issue was an illegally operating waste station in Mableton. When Shelia found out about their unlawful operation, she went door to door in the community to make residents aware of this quality of life nuisance. Shelia later founded Legacy Cares, a grassroots community organization, to oppose the waste transfer station’s efforts to obtain a permit from Cobb County to operate their waste company legally near our homes, our families, the Chattahoochee River, and Charlie Brown Airport. Shelia worked closely with her community to shed light on the harms this would cause residents as well as the oversaturation of waste transfer stations within the South Cobb community. Shelia used her knowledge and skillsets obtained from working in government on a local, state, and federal level for the benefit of her community by lobbying the Board of Commissioners and other elected and appointed officials to reject the proposal and to choose residents instead of this noxious business. Through Shelia’s direct efforts to organize and mobilize residents in the community and garner support from officials and stakeholders, the Cobb County Commission agreed with Shelia and the community and unanimously voted down the proposal. The community benefited immediately from Shelia’s knowledge and her ability to fight for what was right. Shelia was later elected to the Mableton Improvement Coalition Board, where served two terms and chaired the committees on zoning issues and public affairs.
After being elected. Cobb Chairman-Elect Mike Boyce appointed Shelia to Chair his transition committee on Human Investment. Shelia worked with a diverse group of talented citizens from across the county to develop and publish a report of recommendations to be included in the strategic plan for the county. Shelia continues to provide advice, advocacy, and leadership on issues that impact her South Cobb community to Chairman Boyce and the members of the Board of Commission. She consistently attends Commission meetings and other gatherings in the community and provides comments and advocacy on issues that impact the quality of life for the residents of South Cobb.
Shelia’s other civic activities include serving as an officer on the Transition Task Force for the Fulton County District Attorney’s Office; a Director of the Airport Minority Advisory Council (AMAC), an organization that advocates for the interests of minorities in the aviation industry; and a representative to the Business Council of the United States Conference of Mayors and the National Conference of Black Mayors. Shelia is also an active fundraiser for charitable causes. Since 1999, Shelia has served as a co-chairperson for the Mayor’s Masked Ball, an annual fundraising gala in Atlanta that raises millions of dollars to benefit the United Negro College Fund (UNCF). Shelia also serves on the Board of the Sadie Grice Funny Scholarship Foundation, which raises money for students to attend and stay in college and serves as a Co-Chair for its Annual Gala. Shelia is also a member of the South Cobb Business Alliance, Mableton Improvement Coalition, Austell Community Taskforce, NAACP, and Delta Sigma Theta Sorority, Inc.
Shelia and her young family moved to the Marietta area of Cobb County in the early 1990s. Her children both attended Marietta High School. Shelia is also Mom to fur baby, Einstein. While her children were in school, Shelia was an active, involved, and present parent. Shelia was elected the President of the Marietta High School Basketball Booster Club where she increased parent involvement and awareness on issues impacting their children and raised needed funds to benefit student-athletes.
Shelia grew up in South Carolina and credits her mother with instilling in her the values of hard work and dedication to the job. While in high school, she was encouraged to attend college by thoughtful educators who recognized her intuitive abilities and enthusiasm for learning. Shelia attended Benedict, in Columbia, South Carolina and completed requirements for her degree in Journalism within three and a half years of a four-year program.
While at Benedict, Shelia was an active student leader, working closely with the College President and his Administration on issues of concern for the student body. A natural leader, Shelia was a Resident Assistant and worked on the welcoming committee for incoming students, where she served as a big sister and mentor. In addition to writing for the student newspaper, Shelia was involved with various clubs and pledged her sorority, Delta Sigma Theta Sorority, Inc.
Shelia’s senior year in college was an active one. She was elected Ms. Homecoming by her peers at Benedict, appointed as an intern for the Press Office of Governor Richard Riley, and selected to serve as a House Page by her State Representative. Shelia credits educators in her young life with guiding her towards a path that would alter the trajectory of her life. She has used those lessons and principles to pay it forward by guiding, encouraging, and coaching others including her children, whom she guided to Vanderbilt University, where both received undergraduate degrees.
While moving up the professional career ladder, Shelia graduated from the Executive Development Program at Emory University Goizueta Business School.